DANIELLE
CASSIN
SUMMARY
Product Manager with 9 years at #paid, a creator marketplace connecting brands and creators. Experienced in platform API integrations, creator licensing systems, campaign workflow infrastructure, and cross-platform analytics and reporting tools across multi-sided platforms. Combines product thinking with hands on front-end prototyping using HTML, CSS, JavaScript, and modern AI-assisted development tools.
WORK EXPERIENCE
PRODUCT MANAGER
Lead platform API integrations, workflow systems, and operational tooling across a multi-sided creator marketing platform. Build analytics and reporting tools, redesign campaign management workflows, and support long-term migration strategy across #paid’s evolving infrastructure.
ASSOCIATE PRODUCT MANAGER
Built monetization and operational tooling including creator licensing workflows, automated messaging systems, and cross-platform campaign reporting dashboards. Conducted discovery and collaborated cross-functionally across design, engineering, CX, and leadership teams to improve campaign operations and platform scalability.
CUSTOMER SUCCESS
Managed enterprise creator marketing campaigns from onboarding through post-campaign analysis, partnering closely with brands, creators, talent managers, and internal stakeholders across campaign strategy, creator sourcing, approvals, reporting, and execution.
EARLIER EXPERIENCE
BMO 2016
RIOCAN 2014-2015
SKILLS
- MARKETPLACE PLATFORMS
- API INTEGRATIONS
- PRODUCT STRATEGY
- DESIGN
- FUNCTIONAL PRODUCT PROTOTYPING
- USER RESEARCH
- ENTERPRISE TOOLING
- PHOTOGRAPHY
EDUCATION
BACHELOR’S DEGREE IN MANAGEMENT AND ORGANIZATIONAL STUDIES (BMOS)
WESTERN UNIVERSITY 2010-2014